Video tells the story of a property in a more dynamic way. Like selling a home, the process of buying a home can be very emotional. A compelling video not only immerses potential buyers into the experience of your home, but also establishes an emotional connection by highlighting what makes it special.
When you think of the word “video,” what comes to mind? Movie stars? Television commercials? How about home movies and family videos? Video is everywhere, and it's an incredibly powerful medium for sharing information about a house.
Videos engage viewers more than still images do. A viewer will remember an image after seeing it once or twice, but with video they can rewind and watch again as often as they like! This makes them more memorable to potential buyers who may be viewing the listing online.
When people watch videos of a home on their phones or computers, they are not just looking at a picture but having an immersive experience. We always say that we’re showcasing a home but selling a lifestyle. Video makes it easier to show off a home's lifestyle.
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